NICE TO MEET YOU.

I'm Rob.

I help companies create product and service experiences that people actually want to use and that drive real business results.

As the director of a Human-Centered Design (HCD) Center of Excellence, I’ve led design teams to dig deep into what customers need, spot opportunities others miss, and turn those insights into experiences that feel effortless. Whether I’m running research, aligning teams around a shared vision, or redesigning how customers interact with a product from start to finish, I focus on making complex problems simple and building solutions that scale.

At my core, I believe great design happens when you understand the big picture—connecting user needs with business goals to create something that truly works for everyone.

Proven leadership outcomes

Research at Scale

Built enterprise-level ResearchOps across 180+ contracts and 50+ products at a major federal agency, leveraging Dovetail to increase insight synthesis by 300%.
Enabled the product, UX, engineering and policy teams to participate directly in research, making user insight a shared discipline—not a silo.
Developed centralized repositories of qualitative & quantitative data, ensuring insights were discoverable and acted upon and accelerating time-to-decision.

Design & DesignOps

Created the first enterprise design system at Blackboard, reducing clicks and page loads by over 33% while scaling the user base to millions worldwide across desktop and mobile.
Operationalized DesignOps to streamline workflows, establish reusable components and patterns, and improve usability and consistency across complex ecosystems.
Delivered UX for consumer-facing and enterprise platforms used by millions, balancing performance, accessibility and brand integrity.

Strategy & Culture

Facilitated high-impact workshops and journey-mapping sessions, training teams on human-centered design, driving digital transformation and embedding culture change across organizations.
Aligned design strategy with business goals, led training programs for multi-discipline teams, and orchestrated transformation of how organizations think about user experience end-to-end.
Influenced leadership, defined clear metrics and success frameworks, and drove change from the ground up—shaping not just products, but how teams work and evolve.