About Rob Fay

Summary
Rob Fay has over ten years of information management experience, supporting a variety of public (federal, state) and private information systems (client/server and web-based). His varied educational and work activities and interests have made him a staunch advocate for the user experience. He is currently applying his expertise to the e-learning market, focusing on defining and designing internal and customer-facing systems and processes to enable innovative learning.
Rob is interested in new technologies and advocates information as a resource (to be valued equally with financial, human, and physical resources). He has a passion for topics including information architecture, online community-building, information management, experience design, and usability.
Work
Rob currently works as a User Experience Architect for Blackboard Inc. He is responsible for being the user advocate and effectively communicating product design needs. Rob maintains a cross-product knowledge base and independently identifies and prioritizes gaps in the user experience and proposes solutions for improvement. He designs and prototypes solutions for demonstrating a particular user experience. Rob explores user concerns to discover needs and priority, using both formal and informal user interface evaluation techniques. He is currently working to build Blackboard’s program for usability testing and web analytics.
Personal
Rob completed a graduate degree in Information Management in 2005 from the University of Maryland, College Park. He sees the MIM program as a cutting-edge curriculum to prepare persons with the best in information, technology, psychology, and business management knowledge and skills.
Rob lives in Bowie, MD with his wife and dog. In October 2005, his family grew by two - twins!

